B2B ICT
The tracking was wrong. The sales team was drowning.
80%
Reduction in false sales calls
240%
ROI on engagement
3
New enterprise clients signed
Analytics Audit
Google Ads Restructure
SEO Alignment
Keyword Strategy
Summary
Centracom's sales team was overwhelmed with irrelevant calls while reporting showed leads coming in. A short audit found the analytics misconfigured, Google Ads optimising against any query, and organic search — not paid media — generating the real leads. The marketing team had no idea. We corrected the analytics, restructured the ad accounts, and realigned paid and organic. False calls dropped 80%. Three enterprise clients signed.
The challenge
The approach
Every engagement started with an audit of what existed — platforms, accounts, tracking, and the full competitive landscape. From that audit we scoped the specific work required before committing to any deliverable.
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Performance data visual
Before/after chart, screenshot, or performance graph. To be added from account data.
The results
Services delivered
Analytics Audit
Google Ads Restructure
SEO Alignment
Keyword Strategy
Want results like these?
Tell us what you are working with. We audit first, scope second.