Consumer Electronics
Unknown brand. Black Friday. Most searched on Takealot. Sold out.
#1
Most searched on Takealot, Black Friday
Sold out
All primary shipments
Top 3
TV brand in South Africa
Brand Launch Strategy
Paid Media
Social Media
Community Engagement
Summary
TCL Electronics launched in South Africa during Black Friday with virtually no local brand awareness. We built a two-phase campaign — brand education first, performance second. Organic community engagement combined with a strategically timed paid media push made TCL the most searched brand on Takealot on Black Friday, outsearching Samsung. All primary stock sold out. Today TCL is one of the top 3 TV brands in South Africa.
The challenge
The approach
Every engagement started with an audit of what existed — platforms, accounts, tracking, and the full competitive landscape. From that audit we scoped the specific work required before committing to any deliverable.
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Performance data visual
Before/after chart, screenshot, or performance graph. To be added from account data.
The results
Services delivered
Brand Launch Strategy
Paid Media
Social Media
Community Engagement
Want results like these?
Tell us what you are working with. We audit first, scope second.